There’s nothing better than watching your gorgeous pet having fun and loving life! Whether they’re bounding through the fields, splashing in the pool, jumping or climbing – we know an active pet is a happy pet.

Our YuGROOVE campaign was a celebration of all the ways your pet loves to move and their unique ’groove’ – that special spark that makes them who they are.

But YuGROOVE wasn’t just about celebrating our pets’ zest for life. It was also about raising awareness for the importance of joint care and safeguarding the ’grooves’ in their joints that allow them to keep freely expressing themselves through movement.

To participate, entrants sent us short videos of their pets getting their groove on for a chance to win incredible prizes, including a UK holiday worth up to £1,000 and a year’s supply of YuMOVE.